An Initiative By
India is facing multiple public health and nutrition challenges. Undernutrition is slowly decreasing, but overweight and obesity are rapidly rising. Both these forms of malnutrition are often accompanied by multiple micronutrient deficiencies.
They are further aggravated by poor diet and reduced activity. Consumption of home cooked meals has come down as per NSSO data, people are preferring to opt for cheap high fat, sugar and salt laden diets. Diet and lifestyle modifications are urgently needed to tackle this menace. Interventions following a life cycle approach that systematically address malnutrition at all stages of the life cycle and aim to cover the entire spectrum of malnutrition and the rapid nutrition transition in the country are highly desirable.
Through the Suposhit Bharat initiative, we intend to conceptualize, develop, pilot and scale up food-based nutrition interventions through food services at institutional food services’ level, and street foods, school & college canteens. This will therapeutically address malnutrition and non-communicable diseases in the general population.
Do:
Don’t:
Nutrition and Health: Suposhit Bharat aims to address nutritional deficiencies and improve the health of the Indian population, particularly among women, children, and vulnerable groups.
Prevention of Malnutrition: The program focuses on preventative measures for malnutrition, which is a major health concern in India.
Maternal and Child Wellness: Special attention is given to maternal nutrition, as well as infant and young child feeding norms, to establish a foundation for long-term health from the earliest stages of life.
Holistic Approach: It integrates wellness practices through Ayush (Ayurveda, Yoga, Unani, Siddha, and Homoeopathy), which emphasizes a more holistic approach to health and well-being.
Financial Commitment: The initiative has substantial financial backing, with Mission Poshan 2.0 receiving significant funding to carry out its objectives.
Convergence and Governance: By resting on the pillars of convergence, governance, and capacity-building, the initiative seeks to streamline efforts across various sectors and levels of government.
Community Outreach and Engagement: It emphasizes the role of community outreach, public participation, and media advocacy in spreading nutritional awareness.
Sustainable Practices: There’s an emphasis on creating green ecosystems as part of the mission to integrate environmental health with nutrition.
Addressing Regional Variations: The initiative takes into account regional and seasonal variations in dietary habits and needs, tailoring its advice and support accordingly.
Capacity Building: Training and resource dissemination are provided to functionaries and workers like those in Anganwadi centers, to build local capacity for nutrition education and support.
Quality Control: Establishes quality control laboratories to monitor and improve the quality of supplementary nutrition provided under various services schemes.
Food Fortification: Implements the fortification of food items to enhance the nutritional value of the diets of the general population.
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