Rashtriya Sewa Bharti and Its Work
Since inception,Rashtriya Sewa Bharti has been initiating various efforts to gratify services through social movements and networks. From 1985 to 1990 it aimed to cater to various socio-economic and educational services through utilization of local available natural and human resources. Consequently, basing on the need and demand of the developmental partners, it took the form of voluntary organization to sustain its service for the Adivasis, Dalits and other weaker section with an aim to establish a just sustainable and participatory society through movements, organization, education and service.
Rashtriya Sewa Bharti stands for establishing a holistic development of the grass-root partners with whom it works, with right based approaches along with incorporating various elements of livelihood components where the grassroot partners play the central role in decision-making as well as implementation process.
The target groups of SEWA BHARTI include Adivasis, Dalits, Women, Children, Rural Artisans, Small farmers, Marginal farmers, and youths. The thrust area of the organization includes empowerment of communities, secure sustainable livelihoods, promotion of micro-finance, curative, primitive, preventive health care, advocacy and lobby, promotion of societal peace, alternative energy option, community based calamity preparedness, promotion of people’s culture and research and documentation.
CSR Activities through Rashtriya Sewa Bharti
Rashtriya Sewa Bharti in continuation of its good work wants to further the progress of the underprivileged communities through its well planned projects and initiatives. But for keeping up their good work it would require support from other sectors of the society as well. In this case, the potential of the corporate sector definitely cannot be undermined. Large profit making corporations can act as change-makers to the society, by directing a portion of their profits towards developmental causes. As we already know, after the new company Bill most companies are required to identify the area of intervention as well as agency to implement which is measurable and self sustainable also in the longer run so that the company’s interest is to be protected. Corporates have a bigger role to play in the efforts towards sustainable development for all in and around its impact and influence area. As in the present scenario, the CSR, especially in India, has evolved from philanthropic approach and talks about inclusive growth and value creation.
In order to promote its CSR activities, the company needs to identify social entrepreneurs, self-help groups, user-groups, or an individual from an impact and influence area promote and support them by giving a way to impact investment as a part of existing CSR resources.
Rashtriya Sewa Bharti which works for the cause of the upliftment of the downtrodden and the underprivileged in society through its various projects can be a very ideal, strong and impactful avenue for channelizing the corporate CSR resources. Before taking any decision of supporting the cause of RASHTRIYA SEWA BHARTI, a glimpse of the organizations works progress and its major projects would be a good idea.
Following are the major areas of work of Rashtriya Sewa Bharti :
- a) Empowerment of communities
- b) Secure sustainable livelihoods
- c) Promotion of micro-finance
- d) Curative, primitive
- e) Preventive health care
- f) Advocacy and lobby
- g) Promotion of societal peace
- h) Alternative energy option
- i) Community based calamity preparedness
- j) Promotion of people’s culture
- k) Research and documentation
Benefits of promoting CSR activities through Rashtriya Sewa Bharti :
Companies that take an active role in promoting their corporate social responsibility programs are generally viewed more favorably than those that do not have highly visible programs. Having goals and a vision for your company that go beyond products and profits definitely provides a warmer image of your business that consumers will be more eager to engage with.
There are actually two different types of corporate social responsibility to consider. The first one consists of corporations providing funding and resources for worthwhile social causes, such as donating money or employee time to charities. For many people, this is the definition used when thinking about corporate responsibility. However, another type of CSR involves putting together a real plan to produce products or provide services that are in the best interests of society. These include things like using safe materials in design and manufacture, corporate environmental initiatives, and other factors such as job creation and economic development.
By promoting CSR activities a company can benefit in manifold ways. They are as follows:
Social Media Visibility:
One of the reasons that corporations should have visible CSR campaigns is due to the importance and prevalence of social media. Corporations that want to protect their brand understand that social media is an integral part of public perception. When a corporation exercises social responsibility in the form of fundraising or setting up employee giving programs, using social media to promote these actions helps to create a positive branding environment and it is a great way to engage with the audience on a deeper level that goes beyond their products or services.
Public Relations Benefit:
Public relations is a potent tool for shaping consumer perception and building a company’s image. Corporations that actively promote their social responsibility activities often take steps to publicize these efforts through the media. Getting the word out about corporate donations, employee volunteer programs, or other CSR initiatives is a powerful branding tool that can build publicity for a company in both online and print media.
Corporations that place an emphasis on corporate social responsibility typically have an easier experience when dealing with politicians and government regulators. In contrast, businesses that present a reckless disregard for social responsibility tend to find themselves fending off various inquiries and probes, often brought on at the insistence of public service organizations. The more positive the public perception is that a corporation takes social responsibility seriously; the less likely it is that activist groups will launch public campaigns and demand government inquiries against it.
Building a positive workplace environment:
Finally, one of the greatest benefits of promoting social responsibility in the workplace is the positive environment you build for your employees. When employees and management feel they are working for a company that has a true conscience, they will likely be more enthusiastic and engaged in their jobs. This can build a sense of community and teamwork which brings everyone together and leads to happier, more productive employees.
Rashtriya Sewa Bhartiis an organization that has an experience of more than two decades of doing work for the development of society. With time it has been able to delve deeper into the societal problems and provide solutions to the different problems that arises in society. With the help of well trained volunteers and qualified people,RASHTRIYA SEWA BHARTI has been able to develop major impactful projects and change the lives of many.
Rashtriya Sewa Bharti can very well act as an implementing agency and execute the CSR activities of companies and produce visible and results which will contribute towards the betterment of society, as well as benefit the company, which launches its CSR programmes.Thus, promoting CSR activities through RASHTRIYA SEWA BHARTI can be beneficial to the promoting company as well as society.